How Splice Keeps a Pulse on Its Producer Community at Scale

Splice runs a sample marketplace for music products - they sell royalty free sounds that music producers can use to make music, available by subscription. Espresso by Sabrina Carpenter used a Splice sample, and producer packs from Murda Beatz, Southside, and Deadmau5 built the platform's early reputation.

Splice producers are talking about Splice constantly, but are only tagging the brand ~50% of the time. They share reactions to launches, features, and updates live in comment sections, walkthroughs, and reaction videos that the Splice team would miss entirely without Plot.

Splice runs into the same problem as most brands: the most interesting brand mentions and brand feedback is often tagging, and impossible to track.

The Splice team now reviews their brand’s user generated content every day, evaluating UGC about their more niche product suite, deeply analyzing sentiment about their brand and feature set, and harnessing those insights to inform their marketing content and product decisions.