Use this easy marketing and advertising creative brief template to draft details of your next big branding project, website redesign, or go-to-market.
Co-authored by the Plot Editorial team and Tyler Rochwerg, senior brand manager at a Fortune 50 company.
Use this easy marketing and advertising creative brief template to draft details of your next big branding project, website redesign, or go-to-market.
Co-authored by the Plot Editorial team and Tyler Rochwerg, senior brand manager at a Fortune 50 company.
- Tyler Rochwerg, Senior Brand Manager Fortune 50 company
- Tyler Rochwerg, Senior Brand Manager Fortune 50 company
A good creative brief outlines the deliverables, objectives, goals, and expectations of a project, and it serves as a roadmap for your creative team. Armed with a detailed brief, teams know what’s in scope and feel empowered to create work they’re proud of. Be sure to include timelines, audience information, distribution channels, and (ofc!) budget in your creative brief.
A typical brief is going to start by outlining your campaign’s goals and objectives. You want to make sure your exact deliverables are clearly outlined. Opt for bulleted lists instead of long paragraphs. When it comes to formatting, simply copy our creative brief template to get started.
Ideally, your advertising creative brief or marketing brief should be 1-2 pages long. You want to convey all necessary information without overwhelming the agency or creative you’re working with. Eliminate unnecessary context or complicated jargon. Make sure your brief is skimmable and include the most important information — objectives, deliverables, budget, audience/personas, and timelines — near the top of your brief.
A good creative brief outlines the deliverables, objectives, goals, and expectations of a project, and it serves as a roadmap for your creative team. Armed with a detailed brief, teams know what’s in scope and feel empowered to create work they’re proud of. Be sure to include timelines, audience information, distribution channels, and (ofc!) budget in your creative brief.
A typical brief is going to start by outlining your campaign’s goals and objectives. You want to make sure your exact deliverables are clearly outlined. Opt for bulleted lists instead of long paragraphs. When it comes to formatting, simply copy our creative brief template to get started.
Ideally, your advertising creative brief or marketing brief should be 1-2 pages long. You want to convey all necessary information without overwhelming the agency or creative you’re working with. Eliminate unnecessary context or complicated jargon. Make sure your brief is skimmable and include the most important information — objectives, deliverables, budget, audience/personas, and timelines — near the top of your brief.
