Pree Release: Plot Launches Creator Intelligence to Transform How Brands Source Creators by Analyzing Their Video Content

Plot, the video intelligence platform built to analyze social videos without any brand tagging required, today announced their latest product Creator Intelligence, an AI-powered solution for influencer and community teams to source and deeply vet creators based on what they actually say, show, use, and do across social video.

Creator marketing has become a major marketing channel, but much of the infrastructure brands use to find creators was built around creator databases — profiles populated over time with follower counts, engagement rates, audience demographics, categories, keywords and hashtags. But finding the right creator often requires much more: watching their videos, understanding the latest conversations they’re participating in, seeing the products they actually use, and evaluating whether they’re an authentic fit for the brand. That level of context has traditionally required hours of manual research.

Plot’s Creator Intelligence changes the underlying dataset. Instead of relying on static creator profiles, Plot analyzes what’s actually happening inside social video — what creators say, show, use and do — to surface relevant creators. From there, its AI agent can deeply vet each creator by analyzing their entire owned content, UGC about them, and relevant information across the web to understand brand fit at a level that would traditionally require hours of manual research.

That means marketers can move beyond broad searches like “beauty creators” and search with the specificity of an actual campaign brief. Whether the criteria is broad or highly nuanced, Creator Intelligence can go deep into the signals within creators’ content to find the right match — from creators who organically use a particular product or participate in a niche community to those who demonstrate a specific combination of interests, behaviors, conversations and brand affinities.

Creator Intelligence builds on Plot’s broader thesis that the richest consumer and cultural signals increasingly live inside video, while much of today’s marketing technology was built around creator databases and text-based content. A creator can use a product without tagging the brand, participate in a conversation without using the expected hashtag, or demonstrate an interest without ever writing it in a caption. By understanding what’s happening inside the video itself, Creator Intelligence gives marketers a deeper way to discover, understand and vet creators at scale.

How it works

Creator Intelligence gives marketing teams one place to discover, deeply vet and track creators using signals from social video and the broader web. Teams can:

1. Discover creators by prompt: Search in natural language using highly specific campaign criteria, rather than being limited to predefined categories, filters or database attributes.
2. Find authentic brand and product affinity: Surface creators who already use, show or talk about a brand, product or category — even when the brand isn’t tagged, mentioned in a caption or included in a hashtag.
3. Search what’s actually inside creator content: Find creators based on the products they use, topics they discuss, behaviors they demonstrate, communities they participate in and other signals that appear within their videos.
4. Deeply vet creators: Deploy an AI agent to investigate a creator against brand- or campaign-specific criteria, analyzing historical content, UGC about the creator and relevant information across the web to surface brand fit, potential risks and other relevant signals before a partnership decision.
5. Track creator content and untagged UGC: Monitor content from creators and capture UGC featuring a brand or product even when it isn’t tagged or mentioned — giving teams visibility into organic posts after products are gifted, seeded or sent to creators.

For marketers, the result is a shift from filtering creator databases to discovering creators through the culture, behaviors and affinities reflected in their actual content.

Creator Intelligence expands on the creator capabilities Plot first introduced earlier this year and marks the latest expansion of its video intelligence platform. Alongside Plot’s tools for community, reporting and research, Creator Intelligence applies the same underlying video intelligence to influencer marketing — giving teams new ways to understand and act on what consumers and creators actually say, show, use and do across social video.

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