Plot Thoughts.

Content that explores creativity, work, and culture.

What Your Social Listening Tool Isn’t Telling You (But Your Customers Are)

What Your Social Listening Tool Isn’t Telling You (But Your Customers Are)

This Week on LinkedIn: ICYMI (I Can’t, You Might Implode)

This Week on LinkedIn: ICYMI (I Can’t, You Might Implode)

The April Scroll Check: What’s New, What’s Testing, What Matters

The April Scroll Check: What’s New, What’s Testing, What Matters

You're Not Behind — You Just Need Evergreen Content That Works

You're Not Behind — You Just Need Evergreen Content That Works

What Doechii’s Viral Moment Teaches Us About Social Timing

What Doechii’s Viral Moment Teaches Us About Social Timing

Your Brand’s Comment Strategy is Blending in—Here’s How to Stand Out

February 26, 2025

How to Actually Measure Social Media Success (Beyond Vanity Metrics)

How to Actually Measure Social Media Success (Beyond Vanity Metrics)

February 13, 2025

The Super Bowl Recap of Marketers’ Dreams

The Super Bowl Recap of Marketers’ Dreams

February 11, 2025

For the Ultimate Super Bowl Snacks—Backed by Data

For the Ultimate Super Bowl Snacks—Backed by Data

February 6, 2025

What’s Brewing in the World of Internet Coffee Culture

What’s Brewing in the World of Internet Coffee Culture

February 6, 2025

The TikTok Wake-Up Call for Social Media Teams

The TikTok Wake-Up Call for Social Media Teams

January 22, 2025

Why Zuck’s Appearance on Joe Rogan’s Podcast Has Marketers Talking

Why Zuck’s Appearance on Joe Rogan’s Podcast Has Marketers Talking

January 22, 2025

5 UGC Lessons from Sephora’s Sale

5 UGC Lessons from Sephora’s Sale

January 8, 2025