For the Ultimate Super Bowl Snacks—Backed by Data

Super Bowl LIX is just around the corner, which means football, friends, and—most importantly—food. The internet is packed with game-day snack ideas, but which ones are actually getting people excited?

We used Plot’s video social listening to analyze the Super Bowl snack conversations happening on TikTok over the past week. Instead of just another generic roundup, we’re bringing you real recommendations from real people—the recipes that are actually making waves online.

Whether you're all in for the Chiefs or the Eagles, the real winners might just be the snacks on your table. Here’s what’s trending.

Unexpected Flavor Combos That Stole the Show

TikTok’s food creators love a good remix, and Super Bowl snacks are no exception. If you’re tired of the same old chips and dip, these viral recipes put a creative spin on game-day classics:

🍗 Wingstop Sinigang Wings

A bold fusion of flavors, this recipe takes classic Wingstop wings and coats them in sinigang mix, a tangy Filipino soup base. The result? A lip-puckering, umami-packed snack that’s breaking the internet.

🌶 Jalapeño Wonton Cups

Move over, jalapeño poppers. These crispy wonton cups give the same spicy, cheesy kick (just with an added crunch). Perfect for bite-sized snacking.

🧀 Vietnamese-Style Nachos

This viral twist swaps out traditional nacho toppings for sriracha mayo, premium marinated beef, and fresh herbs, proving that nachos are endlessly customizable.

Health(ier) Game-Day Snacks That Don’t Feel Like a Trade-Off

Super Bowl snacks may be known for indulgence, but that doesn’t mean health-conscious fans are left out. This year, protein-packed alternatives are thriving on TikTok, proving that you don’t have to sacrifice flavor for better ingredients.

🥣 Cottage Cheese Queso – A creamy, high-protein dip that’s shockingly good.

🌮 Greek Yogurt Taco Dip – A lighter twist on the usual sour cream-based dips.

🥗 Creamy Coleslaw (16g Protein Per Serving!) – A crunchy, tangy side that brings balance to your spread.

Pro Tip? Boost the protein in your game-day spread by adding cottage cheese and Greek yogurt. These two were by far the most popular hacks.

‍Trends-to-Table Recipes

Certain ingredients have been running the show on social media, and naturally, they’ve made their way into game-day recipes.

🥒 Pickles Everywhere

If 2024 had a defining flavor, it might just be pickles. Like the fried pickle dip by creator @ithinkican_cook (with 483K+ views) satisfying the tangy, briny bite is having a major moment.

🍯 Hot Honey Is Still in Its Prime

Hot honey isn’t new, but it’s not going anywhere—Forbes even predicts it’ll be everywhere in 2025. That tracks, considering hot honey chicken sliders were one of the top-performing snack videos, with over 108.8K total engagements.

Brands That Dominated the Super Bowl Snack Game

Beyond just the favorite recipes, certain brands kept showing up as key ingredients in viral snack content. If you want to stick to tried-and-true favorites, these were the MVPs:

The Ultimate Winners? The Classics.

At the end of the day, creativity is fun, but the most popular Super Bowl snacks are still the classics. These timeless recipes racked up some of the highest engagement numbers:

🔥 Buffalo Chicken Quesadilla – 222.57K

🔥 Fried Pickles – 170.2K

🔥 Mini Corn Dogs – 54.78K

🔥 Layered Bean Dip – 51.8K

We might love a good TikTok trend, but when it comes to game day, nostalgia still wins. After all, we are creatures of habit.

Final Plays

Super Bowl Sunday is a beloved annual tradition, and the food is no different. And while the teams change every year, one thing stays the same: the snacks are just as important as the game itself.

Using Plot’s video social listening, we were able to see exactly what’s resonating in real-time—what people are actually excited about, what brands they trust, and what recipes are driving conversation. Because when it comes to Super Bowl food, the internet has spoken: good food always wins.